Wolverine leveraged Commerce Cloud’s scalable architecture to launch Apple Pay quickly and easily across their entire portfolio, right before the holiday season—with incredible results!Play Video
Why Commerce Cloud?
Wolverine has twelve diverse brands, each with distinct audiences and shopping habits. All brands run on Commerce Cloud, with a shared architecture and UX code base that “allows us to scale and leverage resources in a very effective way, keeping tech costs under control and driving costs down as a percentage of revenue,” says Pete Buzzell, Global Technology Support Manager. Wolverine also leveraged Commerce Cloud’s LINK technology partner program, which boosted their time-to-market and ensured consistency across brands.
After launching Apple Pay, Wolverine saw a 19% increase in total mobile conversion and a 21% increase in iPhone conversion across all of its brands. Some brands saw mobile conversion on iPhone improve by as much as 33%.
In addition, Wolverine was able to reduce the number of fields required in the checkout process by up to 75%. This has resulted in a notable drop in cart abandonment from mobile shoppers.
Jason Pawloski, Senior Director of Direct-to-Consumer Technology, Wolverine
“We’ve lowered technology costs, improved speed to market, and grown our bottom line.”