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eCommerce Replatforming ROI

Setting Realistic Expectations and Achieving Them

During this webinar, featured guest, Forrester Research Senior Analyst Brian Walker helps you get beyond the hype to make a solid business case for replatforming, based on quantifiable metrics and realistic goals. Scott Todaro of Demandware then presents a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment, according to Forrester's Total Economic Impact analysis.

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Speakers

  • Lauren Freedman
    Brian Walker

    Senior Analyst, Forrester Research

    A seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies, Brian has more than 11 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and Web marketers such as Amazon.com, Classmates Online, Inc., Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and Web marketers while at Amazon Enterprise Solutions and his own firm. Brian's roles span both business and technology leadership, from Web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

  • Scott Todaro
    Scott Todaro

    Senior Director of Product Strategy, Demandware

    Scott Todaro manages Demandware’s product strategy group including product management and marketing, technology partnerships, and industry expertise, rounding out the Demandware eCommerce Platform and positioning the offering for entry into new markets. Scott brings 15 years of retail, ecommerce, and technology marketing management experience to Demandware from his time with Sports Loyalty Systems, ATG, Meridian Technology Marketing, and the Sherwin Williams Company (Retail Division).