The explosive growth of mobile is fueling omnichannel behavior. Consumer interest is heightened as retailers elevate their omnichannel game, ratcheting up the in-store experiences and the rhetoric. With executive buy-in firmly in place, delivering on its promise will require substantial investment, inventory transparency, a myriad of systems and in-store technology applications, along with a cultural shift that further caters to one’s customers.
Listen to a webinar featuring Lauren Freedman, President of the e-tailing Group for a close look at the expectations, realities and opportunities that lay within the omnichannel movement. Hear survey results from 1000 shoppers, focusing on what omnichannel really means including:
- Engrained omnichannel behavior patterns
- Evolving shopper expectations
- Actual usage of omnichannel features to establish any existing gaps