The BloomReach Personalized Discovery Platform makes your content and products more discoverable with applications for organic search, site-search and digital marketing and merchandising. BloomReach’s core technology – the Web Relevance Engine – uses natural-language processing and machine-learning to algorithmically understand content and visitors, matching it with demand and intent data from across the Web. Created in 2009, BloomReach is headquartered in Mountain View, Calif., with offices worldwide and is backed by investment firms Bain Capital Ventures, NEA and Lightspeed Ventures.
To maximize the qualified natural search traffic, you can attract what you need to deliver the most relevant content to visitors – content that matches their intent. BloomReach Organic Search, from BloomReach, uses web wide content and consumer behavior combined with site specific content and user behavior to identify opportunities where your content could attract and convert more demand from natural search. BloomReach Organic Search then uses your content to adapt your ecommerce site to deliver quality user experiences to consumers with different intents.
The BloomReach LINK cartridge will add the elements of BloomReach’s natural search application that both collect and act on data to drive more demand to your site including:
- pixel to the site; create and send a product feed to BloomReach
- add the HTML code for related searches and related products content blocks
- create a new directory for thematic pages
- create a template for thematic page content