DS Group is an Italian ICT company with a long-lasting passion for DIGITAL OMNI-CHANNEL SOLUTION. With a very deep focus on the fashion and retail market, DS has created the “Digital Boutique”, an innovative digital store where digital and physical experience are combined to deliver the ultimate digital retail experience. This project is headed by a creative team and a specialized interior store design firm, bringing together the latest readily available technologies and creating an ecosystem of partners to complete the whole vision of Digital Boutique. The Digital Boutique was created to cover every moment of the customer experience with technological innovation. From the entrance in store to the experience of the brand, from the selection and testing of the products until the purchase and payment, the technology is able to both improve the customer experience and the performance of the staff in-store in its service enriched with value.