Your customers are digital, demanding and empowered. They expect seamless shopping experiences from every device—smartphones, tablets and PCs. Retailers must understand and optimize every digital experience across every channel or risk losing revenue. With Dynatrace application performance management, retailers can utilize Advanced Synthetic and Real User Monitoring to gain deep insight into every user visit, page load sequence, page action, and 3rd party service, from start to finish. By making real-time information about digital performance visible and actionable for everyone across the business and IT, Dynatrace helps retailers see their applications and digital channels through the lens of their customers. More than 8,000 organizations globally, including 19 of the top 20 North America retailers.
Advanced Synthetic Monitoring enables critical customer journeys to be simulated. These simulations can be individual pages visited along with mouse and keyboard actions, or multi-step transactions that includes steps like authentication. The simulations can take place from either a Backbone perspective, a Last Mile perspective, or both. Real User Monitoring provides insight into how each and every single customer interacts with your application to assess their satisfaction in real-time, identify user behavior patterns quickly, anticipate trends, and respond fast, and to analyze the problems of individual users as well as general problems on specific web pages.