Emarsys is a leading global provider of cloud marketing software for B2C companies, the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys segments and analyzes more than one billion customer profiles and creates over 250,000 personalized campaigns, helping customers increase revenues and ROI.

Integration Overview

A turnkey solution to connect Emarsys directly into your Salesforce Commerce Cloud shop. Even with a great e-commerce platform like Commerce Cloud, as your business grows it will become harder and harder to synchronize all your customer data and keep track of who they are and what they want. This ensures that the Emarsys contact database is updated every time a customer interacts with your web shop. These interactions can trigger transactional emails and automated engagement programs created in the Emarsys application, as well as updating the customer lifecycle segments in Smart Insight - our customer intelligence platform.

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Integration Features

  • Real-time synchronization of Commerce Cloud contacts with Emarsys database
  • Integration of Emarsys transactional mails with your Commerce Cloud site
  • Send all your purchase data and product catalogue to Smart Insight
  • Excellent deliverability through our built-in double opt-in process
  • Newsletter Subscription box, Checkout process and My account configuration screen; 
  • Order Confirmation e-mail fields and external event configuration screen
  • Shipping confirmation e-mail fields and external event configuration screen
  • Initial database Load 
  • Emarsys SmartInsight transactions data synchronisation
  • Emarsys Predict Product synchronisation


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