Impact Radius' digital marketing platform enables significant improvement in the return on global advertising spent for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. Launched in 2008 by a team of Internet marketing and technology experts, the company provides a leading SaaS solution to more than 500 brands globally. Through its superior technology, Impact Radius is empowering brands to take control of their partnerships, gain true visibility into the performance marketing channel, and cost-effectively scale their programs.
On the Impact Radius platform, brands are able to accurately track all conversion events to maximize the return on ad spend across digital, mobile (including all mobile web and in-app events) and offline channels, run reports to view activity and optimize offers, negotiate and execute electronic contracts, upload and host ad creative, and automate payment to partners. With a suite of advanced technology products, Impact Radius is leading the innovation of affiliate marketing, mobile tracking, and big data. On a single platform our clients can track all media channels, automate tag management, onboard and pay direct affiliates, while viewing and optimizing all conversion paths.