Brands need a new approach to content. White backdrops, studio lighting, and simulated friend groups don’t get people’s attention anymore. Nor do they drive sales like they once did. Brands need better content that relates to their audiences’ lives, and they need more of it to fill the growing number of relevant channels while driving towards their business goals.
Founded in 2010, Olapic is the original earned content platform for consumer brands, fueling marketing programs across ecommerce and marketing channels with images and videos from real people, uniting engagement and conversion to create powerful branded experiences. A badged Facebook Marketing Partner, Instagram Marketing Partner, and Pinterest Marketing Developer program and Pinterest, Olapic’s proprietary technology curates consumer photos and videos from a range of social media sites, and enables brands to determine which content is most effective in driving engagement and conversion. Olapic works with more than 350 brands globally and seamlessly integrates with Demandware’s e-commerce platform for many top brands such as Aritzia, Dogeared, Giggle, Lancome, L’Oreal Corporate, Cole Haan, NYX Cosmetics, and more. Olapic is headquartered in New York City with offices in California; Cordoba, Argentina; and the UK.