Demandware has partnered with Pinterest as an enterprise cloud commerce partner to enable Buyable Pins for Demandware clients.  

Through this partnership, you now can sell your products on Pinterest and reach new customers, using Buyable Pins.  Available on iOS and Android in the U.S., Buyable Pins let people buy things without ever leaving the Pinterest app. Millions of products are now buyable across 60+ million Buyable Pins. With all our services, companies benefit from the endorsement of our trusted consumer brand, which provides unbeatable protection for businesses’ reputations while giving consumers the confidence they need to convert.

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Integration Overview

Configured through the Demandware Business Manager, this integration enables Demandware clients to proactively deliver on their digital strategies through their existing platform -- the Demandware Commerce Cloud. Demandware clients can harness the best of both worlds: they leverage the Pinterest application to drive conversion without losing connection to a central commerce platform.

As soon as a consumer hits the Buy it button on the Pinterest app, Pinterest will send the purchase information, via OCAPI, to a merchant’s Demandware instance for charge, customer communication, and fulfillment processes similar to all other eCommerce orders. The experience for the consumer is the same as if they purchased directly from the merchant site. The retailer remains the merchant of record throughout the entire purchasing process and never loses the relationship with the consumer. The order is captured and processed through Demandware the same way a direct order would be processed. Buyable Pins functionality is enabled on iOS and Android devices to retailers selling in the United States.

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Integration Features

  • Real-time integration with the Demandware Commerce Cloud via Open Commerce APIs.
  • Daily feed from a Demandware merchant's storefront to Pinterest that contain the merchant's product catalog and inventory data
  • Merchants can leverage existing capabilities for taxes, shipping, and basket calculation.
  • No additional integrations are required to enable payment acceptance for Pinterest-originated orders.

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