TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands.  With a unique suite of 4 innovative products that work beautifully together - Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments - TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights.

TurnTo invented the Community Q&A format and continues to innovate, with enhancements that increase response rates and help shoppers find fast answers from a variety of sources. TurnTo clients also enjoy a world-class Ratings & Reviews platform, a highly engaging source of real-time customer content with Checkout Comments, and a permissions-cleared source of customer photos and videos through Visual Reviews. TurnTo offers integrations with major eCommerce platforms and is built for the new world, reimagined for mobile, visual content, and messaging. ECommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

Integration Overview

TurnTo's Demandware integration consists of 5 components: Export Catalog Job, Export Historical Reviews Job, Product Questions & Answers, Product Reviews, and Checkout Comments Pinboard.

The Export Catalog Job is responsible for exporting your catalog in the TurnTo format and posting it to the TurnTo server for processing. This is required in order to use TurnTo products. The Export Historical Orders Job is responsible for exporting your existing orders in the TurnTo format. This allows TurnTo to generate an owner pool for items in your catalog. The owners in this owner pool are emailed whenever a new Question is asked on your site. The owner pool can also be used to solicite reviews from customers. The Product Questions & Answers component is a pipeline in the TurnTo Demandware integration that handles getting the Question and Answer content from the TurnTo servers. The Product Reviews component is a pipeline in the TurnTo Demandware integration that handles getting Reviews content from the TurnTo servers. The Checkout Comments Pinboard component sets up a page on your site to view the Checkout Comments Pinboard.

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Integration Features

  • Export Catalog Job
  • Export Historical Reviews Job
  • Product Questions & Answers
  • Product Reviews
  • Checkout Comments Pinboard

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