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By Lauren Freedman, President, the etailing group, inc.
This guide emphasizes that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.

By Zia Daniell Widger, JupiterResearch
Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion. This report examines the factors that are driving global expansion by US online retailers, how online retailers should be staffing their global efforts and how retailers can best leverage ecommerce vendors positioning themselves to meet global online commerce needs.

This guide discusses some of the key approaches and attributes that help deliver the “best” ecommerce customer experiences on the Web today.

Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.

This guide examines an emerging set of practices that can add a new dimension to promotions management — ways of segmenting and tracking consumers and their interactions throughout the customer and product lifecycle.