Omnichannel retailing

Omnichannel retailing with a superior ecommerce platform.

Omnichannel retailing is the future of the retail industry. Consumers don’t want to be confined to a single channel as they shop for products, compare reviews, get price quotes, place orders and collect their merchandise. They expect to move easily between devices and online and offline channels, blissfully unaware of the complexity it causes for retailers. With increasing competition for every retail dollar, merchants require superior technology to simplify omnichannel retailing and integrate all the tools they need to maximize performance.

That’s where Demandware can help. The Demandware Commerce Cloud provides a multi-channel ecommerce platform with innovative tools for omnichannel retailing that empower merchants to deliver on customer expectations every time.

Simplify omnichannel retailing with Demandware.

The Demandware Commerce Cloud offers a world-class platform that integrates comprehensive solutions for omnichannel retailing. Built on a highly scalable cloud architecture, the Demandware omnichannel ecommerce platform serves as the backbone for digital commerce for many of the world’s leading brands and retailers. With Demandware, merchants can engage consumers, manage inventory, improve fulfillment and focus on responding to new opportunities rather than managing legacy infrastructure.

The Demandware Commerce Cloud offers comprehensive multi-channel solutions and capabilities, including:

  • Omnichannel retailing, allowing consumers to reserve, order and buy merchandise via multiple channels, and giving retailers multiple options to fulfill and service orders.
  • Real-time insight into orders and inventory, helping to simplify product tracking, inventory management and customer returns.
  • Streamlined processes for orders and returns, providing greater convenience for customers and building brand loyalty.
  • Intelligent technology for more efficient order fulfillment, helping to reduce shipping time, cut shipping costs, reduce markdowns and increase inventory turn.

Advantages for omnichannel retailing.

Demandware provides the agility and speed required to compete in a fast-changing retail environment. Using the Demandware Commerce Cloud for omnichannel retailing, retailers can quickly integrate new technology, launch new sites, roll out new brands and meet the ever-rising expectations of customers.

Additional benefits of the Demandware Commerce Cloud include the ability to:

  • Leverage real-time insight to optimize inventory turn and fulfill customer expectations more easily.
  • Digitize stores with mobile devices that enable customers to see inventory beyond what’s on the shelf.
  • Support multiple brands and sites with a common infrastructure.
  • Use predictive intelligence to better understand customer behavior in order to personalize the shopping experience.
  • Expand across borders with a global template that can handle different languages, customs, currencies and cultures.

Learn more about omnichannel retailing with Demandware, and about Demandware solutions for ecommerce platform services and mobile ecommerce.