About Demandware, a Salesforce company

One principle guides everything we do – to put the success of our clients before everything else. Salesforce’s acquisition of Demandware in July of 2016 expands the value that we can bring to retail brands. Now, Demandware clients can leverage Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions to deliver a more comprehensive, personalized consumer experience.

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Our Mission

Demandware empowers retailers to engage and inspire consumers everywhere, enhance brand value and grow profitably.

Our Journey

Demandware was founded in 2004 by Stephan Schambach, an ecommerce pioneer. Stephan knew then what others realized many years later – that cloud technology would revolutionize retail. Stephan’s vision was to enable retailers and brands to break free of the shackles of traditional, legacy platforms and truly focus on what they do best – deliver great products and a great brand experience to its customers. In 2004, Demandware was the first to introduce an enterprise-class cloud ecommerce platform.

Today, Demandware’s industry-leading cloud platform is the digital backbone for hundreds of retail brands around the world, powering commerce across web, mobile, social and store channels. As the retail world has evolved, so have we. Our capabilities include digital commerce, order management, predictive intelligence and point of sale – all powered by the cloud. Our founding philosophy still applies today. We believe that competitive advantage and consistent revenue growth don’t come from managing IT infrastructure or developing software. They come from executing on the strategic initiatives that build brand loyalty and drive business expansion.


Delivering exceptional experiences for consumers with the brands they love.

Demandware leverages disruptive technology to bridge the gap between two realities: consumers and their escalating expectations, and the challenges that retail brands face with legacy software, IT organizations that can’t keep up and marketers who want to leverage new technologies and channels to engage those consumers more effectively. Demandware enables retail brands to engage consumers in unique and exceptional ways. We empower our clients to innovate at whatever speed, and in whatever direction, they imagine.

If you’re thinking about your platform, we’re not doing our job.

Our clients recognize us for our deep digital commerce and technical expertise, our world-class solutions and services and the results we deliver. How do we do it? Our people. Our employees continuously look for ways to help clients succeed beyond their expectations. We’re thinking about what’s next and challenging the status quo. Is it a shopping trend? A new UX feature? Or a new consumer interaction channel or device? The people who build our products, grow our business, service our clients, and manage our day-to-day operations are individuals at the top of their game. Our offices are filled with some of the best technologists, developers, strategists, retail practitioners, and marketers around.

"Close to 240 million consumers interact with the platform in a 30-day period. That’s about the same as Twitter."
Wayne Whitcomb, CTO

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