Announcing the 2016 Commerce Cloud Pacesetter Winners

Watch the Video

Join us in congratulating the 2016 Commerce Cloud Pacesetter winners: Carter's, Cole Haan, and UNIQLO.

The Commerce Cloud Pacesetter Awards recognize excellence in retail among Commerce Cloud clients. The awards go to retailers and brands that stand out among their peers as the most progressive or successful, and serve as a model to be imitated by all. We are fortunate and honored to have so many amazing clients.

2016 Winners

The Fast Track Award

This award honors clients that have leveraged the agility of the Demandware platform for faster time-to-market, launching one or more ecommerce sites and/or other major initiatives with speed and efficiency. The project must have been implemented in the 2015 calendar year.

2016 Winner:


  • Launched online stores for delivery into 17 countries in four months.
  • Successfully integrated ecommerce sites with existing UNIQLO IT infrastructure in partnership with arvato & Commerce Cloud.
  • Implemented click & collect in all UNIQLO stores in France and Germany.
  • Completed project on time prior to peak season and launch of designer collaboration lines, with early results exceeding targets and expectations.

The Sustained Growth Award

This award honors retailers and brands that achieved above-average growth leveraging Demandware Commerce over two or more years. Winners demonstrate how Demandware has empowered them to achieve and exceed their business goals, including international and multi-brand expansion, excellence in merchandising, mobile commerce and creative use of marketing and/or social media.

2016 Winner:


  • Experienced annual double-digit ecommerce growth since launching on Commerce Cloud in 2010.
  • Established shared shopping cart across brands, driving conversion rate and average order value.
  • Launched mobile site in 2013; mobile conversion improved by 2X; mobile now accounts for half of traffic.
  • Processed over 10,000 orders in a single hour on Black Friday 2015.

The Innovation Award

This awards honors clients that have developed engaging shopping experiences that inspire and delight their customers. Strategies may include, but are not limited to, RFID tagging, magic mirrors, mobile commerce innovation, and creative merchandising.

2016 Winner:

Cole Haan

  • Monetized mobile traffic by implementing Apple Pay.
  • Launched “Shop the Look” capability on Instagram.
  • Pioneered Buyable Pins on Pinterest as an early adopter.
  • Recognized by L2 as a mobile leader in the fashion vertical.

Previous Pacesetter Award Winners:

2014 Pacesetter Award Winner

Michael Hill

A New Zealand-based jeweler that operates physical stores in Australia, New Zealand, the United States and Canada, Michael Hill launched four ecommerce sites with Commerce Cloud, experiencing an 85% increase in site visits and an astounding 220% increase in conversion rates just three months after launching. Two key innovations contributed to these amazing results and a better consumer experience: a build-your-own charm bracelet online and shoppable videos.

2014 Pacesetter Award Finalist

Scotch & Soda

In just four months, this Dutch fashion and lifestyle brand launched 13 localized web sites on Commerce Cloud in six languages and six currencies. They additionally launched responsive web design for all sites. Scotch & Soda experienced 97% average growth since launching on Commerce Cloud and has seen 30% of orders come from mobile devices.

2014 Pacesetter Award Finalist


A world leader in innovative casual footwear for men, women and children, Crocs enhanced its mobile capabilities on the Commerce Cloud platform in 2013 after seeing a major traffic shift from highly converted desktop traffic to smartphones. This initiative, which has been rolled out in seven regions, increased smartphone conversions by 50%. Crocs also achieved payback on their initial investment in less than six months. Additionally, used Commerce Cloud to implement their “Lucky Bag” promotion in celebration of the Japanese New Year.

The Fast Track Award


GoPro launched their ecommerce sites across North America, Europe and Asia on Commerce Cloud, supporting nine languages and 13 currencies in just 21 weeks. In addition, the audience at XChange Las Vegas selected GoPro as the Community Choice award winner.

The Sustained Growth Award

The adidas Group

Since signing with Commerce Cloud in 2011, the adidas Group, a sporting goods leader, has taken online shopping to new heights. Over four years, the company launched 40 ecommerce sites and an additional 22 branded non-ecommerce sites on Commerce Cloud. The continued expansion, combined with ongoing enhancements to the brand experience, has allowed the adidas Group to grow ecommerce revenues by 110 percent year over year.

The Innovation Award


OVS SpA, Italy’s leading value fashion retailer, has made Commerce Cloud the core of its omni-channel strategy since 2013, when it integrated online and offline channels to enable a multi-touch customer experience. The results: an 81% increase in site traffic and 44% increase in conversion, and 40% of its click & collect customers end up buying additional items upon pickup.