Pin it. Buy it.


Today’s shoppers find inspiration from online communities of like-minded people, and when they discover something they want, they want to take action. Now, retailers can enable Buyable Pins on Pinterest, making it as easy as possible for users to purchase the products they want on their mobile devices.

iPhone showing the new Buy It button aside the Pinterest Pin It button.

The transaction is processed by the Demandware platform, leveraging existing business processes and systems, including taxes, payment and shipping.

Through this partnership, Demandware enables its retail clients to proactively deliver on their digital strategies through their existing platform -- the Demandware Commerce Cloud. Demandware clients can harness the best of both worlds: they leverage the Pinterest application to drive conversion without losing connection to a central commerce platform.

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"There are well over 70 million monthly active users on Pinterest, and many of them Pin products with the intent to buy… It’s a tremendous opportunity for Cole Haan to enable Pinners to purchase their favorite products with just a simple tap and Demandware has greatly simplified the effort for us to take advantage of it."
Josh Krepon, Vice President of Global Digital Commerce, Cole Haan

Pin it. Buy It. In Action

See the new Buy It button in action with this demo on placing an order with Buyable Pins.

A look at the numbers

Percent of Pinners

Said they’ve purchased something because of Pinterest

Percent of Pinners

Said they use Pinterest to plan for purchases
Source: Millward Brown