Personalize every message to every shopper without adding production resources into your day-to-day email process. Bringing more shoppers to your site drives over 80% of the growth in digital commerce, so how do you drive more traffic to your site? Targeted email is a typical strategy, and most retailers today still rely on conventional audience segmentation for targeting. While this is a better strategy than blasting the identical email to hundreds of thousands recipients, this requires signifi cant time and effort to query, segment, test and deploy multi-version campaigns. Even with this investment, customer segmentation alone does not go far enough to deliver the most relevant content and product recommendations, and thereby compromises the optimal revenue lift across the entire email marketing program.
Features and Benefits That Make Predictive Email so Impactful
COMMERCE INTELLIGENCE ENGINE
We’ve developed a comprehensive retail data model, and pre-integrated the key data sources – clickstream, transactions and catalog data - into the Demandware Commerce Cloud. We apply enterprise-class predictive modeling to select the optimal content for each individual customer, even inactive shoppers, scaling to millions of permutations. This powerful approach fuels significant revenue lift for your commerce program.
REAL-TIME CONTENT SELECTION
Your shoppers are moving fast and so is your brand. Predictive Email uses the most up-to-the-moment shopper activity data to inform its recommendations engine, which means that customers receive the most relevant experience possible.
SIMPLE URL-BASED EMAIL INTEGRATION
Segmentation is hard, and requires production resources to set up campaigns and proof them. Predictive Email helps you avoid this hefty segmentation burden with a simple one-time integration into an email template using a URL-based approach. This allows you to leverage your existing email service provider (ESP) and avoid a costly implementation.
BEHAVIORAL TRIGGER QUALIFICATION
Behavioral triggers are an important part of your email program. Predictive Email can qualify recipients to receive behavioral triggered messages, which allows you to deploy more triggered campaigns through your ESP to further grow revenue.
With business rule support, you retain control over the content of the messages. You can manage brand or product adjacencies, product exclusions and more. And each campaign can feature different business rules, allowing for message variety across your program.