Demandware Digital

Power digital commerce everywhere: web, mobile, social, store and call center.

Digital commerce teams must be nimble enough to respond with speed and agility to new customer expectations, engaging them wherever, whenever and however they shop. With Demandware Digital, you can move from idea to action in a fraction of the time it once took. You are empowered to deliver superior digital experiences in every channel whether online, store, mobile or social.

Differentiate the Customer Experience

Digital commerce teams are able to anticipate customer needs and syndicate relevant content. This means customers can find — and ultimately buy — what they want quickly and easily. It doesn’t stop there: A robust development environment allows for full customization of the storefront, empowering you to innovate and deliver rich and differentiated experiences that continuously delight your customers.

Engage & Convert

Demandware Digital enables you to attract new customers and forge stronger relationships with existing ones through engaging brand experiences. You are able to manage and share product information across categories, catalogs and ecommerce websites. Additionally, it is easy to leverage native merchandising and marketing capabilities like Active Merchandising® and Product Recommendations, which can connect customers with the right product, price, offer and content at the right time. Merchants, brand marketers and content creators are empowered to drive the business, launching campaigns, promotions and A/B tests without technical support.

Download Case Study: How NYX Cosmetics Stands Out in a Sea of Sameness

Download White Paper: Best Practices — Guided Selling

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Quickly Launch New Brands & Sites

Gone are the days in which ecommerce website design requires expensive infrastructure investments and lengthy deployment times — launching new brands or geographic sites has never been faster. Manage multiple brands or country sites all from the same environment with the Demandware Commerce Cloud’s multi-site architecture, leveraging common code, processes and a master catalog.

Video Case Study: Wolverine Launches 70 Sites in 13 Countries — in 18 Months

Extend Digital Into the Store & Beyond

The digital experience extends beyond the doors of your ecommerce site. Developers can leverage robust APIs and a full development cloud to extend and customize the digital experience. This provides you complete control over your experiences and extends commerce into an unlimited number of channels such as endless aisle, kiosks, branded mobile applications or on commerce-enabled social channels like Pinterest.

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Check out with Apple Pay on the Web

Apple Pay for the web will streamline online commerce by making it easy, fast and secure for customers to make a purchase on their iPhone, iPad or Mac device — no more fumbling through pages of checkout fields. This is particularly important for mobile commerce, as online customers spend hundreds of “micro moments” each day browsing ecommerce websites, but not buying. The integration of Apple Pay and the Demandware Commerce Cloud simplifies the purchasing process for online brands.

Learn more about our Apple Pay solution.

Enable Pinterest Buyable Pins

Today’s customers find inspiration from online communities of like-minded people, and when they discover something they want, they want to take action. You can enable Buyable Pins on Pinterest using the Demandware Commerce Cloud, making it easy for users to purchase the products they want. The transaction is processed by the Demandware Commerce Cloud, leveraging existing business processes and systems, including taxes, payment and shipping. Through this ecommerce integration, you can leverage the Pinterest application to drive conversion without losing connection to a central ecommerce cloud.

Read Blog Post: Pinterest Pioneer Shares Experience with Buyable Pins

Endless Aisle

Enable sales associates to engage customers on the floor with mobile devices. Offer inventory from anywhere — within the store and from other stores or warehouses. Enhance the customer experience through better clienteling.

Download Case Study: ECCO shoes digitizes its stores, eliminating the distinction between online and offline.

Video Case Study: True Religion Jeans Masters Omni-Channel with a Digital Sales Floor.

Predictive Email

Demandware offers leading-edge data science and predictive intelligence capabilities that enable you to tailor the elements of every email message — the products, offers and creative — for each and every recipient. The Demandware Commerce Cloud is proven to deliver more relevant information and more importantly, better results: driving 10-20% more revenue per email recipient*.

*Demandware customer data

Download Case Study: Avenue Stores spends five minutes on Predictive Email implementation, see 15% uplift

Video Case Study: Avenue Stores spend five minutes on Predictive Email Implementation, sees 15% uplift.

Leverage Community Data

With over 1,300 global sites on the Demandware Commerce Cloud, Demandware is able to aggregate a rich data set that can be sliced by key business attributes like geography, industry and channel. These insights help you understand how to allocate investments that drive business growth.

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Deliver buy/service/fulfill from anywhere experiences

Provide customers the experience they expect with distributed order management capabilities. You have a single view of orders, customers, inventory, products and promotions across physical and digital channels to help process orders and optimize inventory.

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Engage B2B Buyers

B2B buyers want commerce experiences as rich and rewarding as those they’ve experienced as customers. With Demandware, you can use the same cloud to engage both B2B buyers and customers across the same or separate sites. Multiple price books, quantity step rules, volume pricing, targeted promotions and content help create optimal B2B buying environments. Leveraging a common ecommerce platform maximizes results across all parts of your business.

Video Case Study: How Poppin caters to both Businesses and consumers.