Commerce Cloud Digital
Inspire the connected customer with seamless shopping experiences across all digital commerce channels: web, mobile, social, and more.
Connect with the modern shopper anytime, anywhere! By combining the flexibility of the cloud with a rich set of advanced capabilities, Commerce Cloud Digital gives you the power to deliver unique online shopping experiences that exceed customer expectations and crush sales targets—and all in record time.
- Deliver strategic, personalized shopping experiences at every touchpoint, on any device
- Roll out continuous innovations without delays, dependencies, or disruptions
- Launch new sites in weeks and new promotions in minutes
- Offload IT operations to a unified cloud that is robust, stable, and scalable
- Unify digital commerce with store operations, POS, order management, and more
- Maximize productivity with centralized site management and automated tasks
Commerce Cloud Digital Key Features
Digital Commerce Capabilities
Create unique ecommerce experiences right out of the box.
Modern Reference Storefront Application: Build and launch sites quickly and easily with a feature-rich storefront, a native responsive design, and multilingual, multicurrency logic.
Cart and Checkout: Maximize conversions across devices with saved carts, optimized user flows, and Apple Pay for the web.
Full Customization: Enhance the shopping experience quickly and easily with an extensive library of prebuilt, certified integrations, including payment accelerators, ratings and reviews, and loyalty programs.
Customer Service: Empower agents to accelerate over-the-phone orders and checkout on behalf of a customer with real-time integration into the digital storefront and shopper order history.
Merchandising and Marketing
Create limitless opportunities for personalized consumer engagement and digital commerce growth.
Campaigns and Promotions: Launch campaigns, promotions, and A/B tests quickly, without technical support.
Personalized Content: Attract more shoppers, improve customer loyalty, and increase conversion rates with AI-powered personalized offers and product recommendations.
Merchandising: Connect shoppers to the most relevant products and offers with dynamic customer segments, merchandising rules, and AI-automated tasks.
Product, Pricing, and Catalog Management: Maximize impact by syndicating products and pricing across categories, catalogs, currencies, and sites—without starting from scratch.
Site Search and Guided Navigation: Optimize customer searches and boost conversions with merchant rules that adjust for search intent and product profitability.
Digital Experience Management
Create highly innovative and relevant brand experiences.
Content Management: Drive centralized content publishing and rich, engaging experiences across brands, geographies, sites, and devices.
Native Targeting and A/B Testing: Deliver relevant offers to specific segments via native targeting and testing capabilities based on customer behavior, traffic channel, and location.
Search Engine Optimization: Optimize sites, products, categories, metadata, URLs, and images for maximum visibility.
Multisite Management and Localization
Launch new sites and explore new regions quickly and easily.
Global Commerce: Enter new international markets in record time, with minimized risk, cost, and technical complexity. Scale ecommerce worldwide with a secure, borderless infrastructure.
Manage All Sites, Currencies, and Languages: Manage all sites from a single, central framework. Each site can be customized to account for customs, cultures, currencies, and languages.
Global Content: Build great experiences with targeted content, offers, and relevant products by language, country, state, region, or city.
Localized Reference Storefront and User Interface: Empower regional teams with a global reference storefront available in English, Chinese, Japanese, French, and Italian.
Digital Commerce Extensions
Extend commerce to an unlimited number of new channels, including social networks and branded mobile apps.
Custom Mobile Application: Build mobile commerce apps using scalable APIs, a full development cloud, and certified LINK technology partners.
In-Store Integration: Extend digital shopping into the physical store and prevent lost sales with endless aisle and powerful clienteling capabilities.
Social Extensions: Extend commerce into social channels and online communities, such as Instagram and Facebook.
Deliver the “buy anywhere, service anywhere, fulfill anywhere” experience.
Powerful Order Management Engine: Enjoy real-time inventory visibility, full order lifecycle management tools, and easy allocation and fulfillment logic.
Unified Approach: Deliver real-time order data to Commerce Cloud Digital, increasing efficiencies and reducing development costs.
Extensible APIs: Connect order management to critical retail operations through restful APIs.
Simple Role-Based Interfaces: Empower users with tools tailored to operations, customer service, and store fulfillment needs.
Leverage the power of Artificial Intelligence—no data scientist or machine learning expert required.
Einstein Product Recommendations: Deliver 1:1 personalized product recommendations to all site visitors, not just authenticated users.
Einstein Commerce Insights: Drive conversions by optimizing product bundles, sets, and deals using a simple shopping basket analysis dashboard.
Einstein Predictive Sort: Help consumers find what they are looking for by automatically personalizing every search and category page to each shopper.
B2B Digital Commerce
B2B Digital Commerce Capabilities
Deliver engaging B2B shopping experiences and provide corporate customers with essential B2B2C ecommerce functionality:
- Create intuitive order and checkout processes that support large order sizes and follow a business-to-consumer model
- Provide a differentiated experience, specific price books, and tiered pricing per account group
- Share data and site functionality between business-to-consumer and business-to-business sites
- Take orders on behalf of business clients