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As an ecommerce professional, do you know exactly how much you spend to acquire a new customer or retain an existing one? More importantly, are you certain that it's the correct amount? In this webinar, Transactional data expert Mark Matiszik, President of Sextant Consulting, shares valuable information and actionable ideas that can help transform your ecommerce business today.

Forrester Research Senior Analyst Brian Walker will help you get beyond the hype to making a solid business case for replatforming, based on quantifiable metrics and realistic goals. Scott Todaro of Demandware will then present a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment, according to Forrester's Total Economic Impact analysis.

By Lauren Freedman, President, the e-tailing group, inc.
This guide emphasizes that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.

By Zia Daniell Widger, JupiterResearch
Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion. This report examines the factors that are driving global expansion by US online retailers, how online retailers should be staffing their global efforts and how retailers can best leverage ecommerce vendors positioning themselves to meet global online commerce needs.

This guide discusses some of the key approaches and attributes that help deliver the “best” ecommerce customer experiences on the Web today.