2016 Christmas / Holiday Shopping Wrap-Up

Review performance results & discover new retail trends

The 2016 peak shopping season is over! This report examines global retail activity from Cyber Week through Christmas Day and Boxing Day, revealing key takeaways that can inform future retail strategies. 

Specifically:

  • How did the peak shopping season unfold day by day, week over week?
  • How did mobile-first commerce impact sales this season?
  • How did emerging social channels perform this season?
  •  What is the impact of merchandising on digital channels?

In addition to notable shifts around mobile and social channel performance, Black Friday—typically known as the big in-store shopping day—outpaced Cyber Monday in digital performance. This milestone demonstrates the growing importance of unified retailing: shopping is no longer isolated within digital or in-store channels. It is simply shopping.  

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