Democratization of Retail
An Actionable Roadmap for Reaching Connected Consumers
Disruptive forces are driving a new-age consumerism that is participatory, fragmented, transparent, and personal. The impact on retail is far-reaching as the lines between commerce and engagement continue to blur and obliterate conventional rules of engagement.
This report will help you understand:
- Increasingly value-conscious customers
- The mobile consumer
- Consumers’ stronger self-expression and peer-to-peer engagement
- How to implement a seamless engagement style
Download the Democratization of Retail report to learn how to engage your ever-demanding, ever-evolving customers.
The Exponential Rate of Retail Disruption
Not only is the scale of change massive; more people now own a mobile phone than do a television; it is occurring at an exponential rate: each wave of disruption — from the Internet to smartphones to social media — achieving mass adoption quicker than the one before it.
Retailers are faced with a humbling corollary of this phenomenon — even as they transform to catch-up with the forces in play today, tomorrow presents an even steeper curve. Those that build capabilities and competitive advantage early will hold a significant edge over those that play catch-up.
Action Roadmap for Retailers
The new world order of retail demands that retailers transform how, where and when they engage with shoppers. The breadth and depth of change they need to drive is daunting — from organizational culture to business processes, technology architecture to customer engagement strategy. It is critical, therefore, for retailers to have a razor-sharp focus on specific aspects of the transformation that can deliver the greatest impact on revenue, cost-efficiencies and customer stickiness.