This report analyzes the activity of more than 400 million shoppers worldwide to identify trends and changes in year-over-year shopping activity, representing the truest picture of shopping today.
Shoppers placed more than double the number of orders on phones than on tablets in Q2. Phones again took order share from computers to narrow the gap. For a detailed look at mobile trends and best practices, read the Mobile Shopping Focus.
More orders are shipping for free as the old 'ecommerce tax' is becomes a distant memory. Retailers lost some margin ground, as discount rate rose a full percentage point over last year.
With all the industry talk about bots, it made sense to review the original shopping bot – the site search bar – to see how shoppers search for apparel. Black and white continue to dominate color searches, while denim proved to be the most popular search attribute.
Here’s a look at what’s up and down this period: