Archived Webinars

  • eCommerce Replatforming ROI: Setting Realistic Expectations and Achieving Them

    Forrester Research Senior Analyst Brian Walker will help you get beyond the hype to making a solid business case for replatforming, based on quantifiable metrics and realistic goals. Scott Todaro of Demandware will then present a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment, according to Forrester's Total Economic Impact analysis.
    Watch the recorded version or download the slides from this webinar

  • Building Content You Can Bank On: eCommerce Content Strategies that Drive Conversion

    Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.
    Watch the recorded version or download the slides from this webinar

  • Out with the Old, In with the New—Multi-Channel Promotional Prowess: Top Tactics, Timing and Best-in-Class Execution

    Stock up on great promotions that you can use all year round. Lauren Freedman and Scott Todaro share merchant insights, promotional insider tips, tools, and best practices for rolling out effective promotions.
    Watch the recorded version or download the slides from this webinar

  • Make Your List and Check It Twice... Cashing in on the Holiday Season

    It doesn't matter if they've been naughty or nice. As a merchant, you need to get gifting just right for the holidays. Lauren Freedman, President of the e-tailing group, and Jamus Driscoll, VP of Marketing for Demandware, review proven tactics and merchant best practices for the 2007 holiday season.
    Download the slides from this webinar

  • The Definition of Retail Insanity: Doing the Same Old Merchandising, Hoping for Better Results

    If you are feeling constrained by run-of-the-mill online merchandising approaches and tools, attend the Merchandising Essentials Webinar and hear from industry experts on the latest techniques for effective multi-channel product display, pricing, and promotions.
    Watch the recorded version or download the slides from this webinar