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A recent research report by Deloitte Digital and Salesforce found that, while the potential business impact of AI is massive, adoption rates are still low. Why isn’t AI used more often? Adopting AI can be a major effort, especially when underlying data is disconnected and messy, but brand leaders’ investments in AI promise to pay big dividends in the future. Here’s how.

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A recent research report by Deloitte Digital and Salesforce found that, while the potential business impact of AI is massive, adoption rates are still low. Why isn’t AI used more often? Adopting AI can be a major effort, especially when underlying data is disconnected and messy, but brand leaders’ investments in AI promise to pay big dividends in the future. Here’s how.

read more