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Salesforce Commerce Cloud

The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.

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The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.

read more