Amanda Massello

About Amanda Massello

Amanda Massello is Demandware's Product Marketing Experience Lead, focusing on global expansion, merchandising, content management and marketing. Previous, she spent two years in Demandware's Retail Practice Group, where she was a Customer Success Manager and strategist, advising brands on domestic and international ecommerce growth strategies. Prior to Demandware, Amanda held a variety of digital marketing roles in the travel and health care industries. A frequent Demandware webinar host and blogger, she has a BA in International Relations and Affairs from the University of St. Andrews

Global Trends 2015

Global Trends 2015

I had the pleasure of attending many inspiring sessions at NRF’s Big Show about global retail expansion opportunities. What follows is a recap on what I heard across several sessions: “Scaling the Great Wall of China,” “Putting the Chicken before the Egg” and...