Brandi Slaughter

About Brandi Slaughter

Brandi Slaughter is a Senior Solutions Marketing Manager at Demandware, where she focuses on strategies and best practices for omni-channel enablement and in-store digital strategies. Prior to Demandware, she served as a Product Marketing Director at Digital River, where she developed product positioning, messaging, value drivers, benefits, go-to-market plans and innovative approaches to market differentiation. She also served in a variety of other product marketing positions spanning the ecommerce and technology industries.

Enabling Cross-Channel Order Fulfillment

By Brandi Slaughter As I mentioned in my last blog post, today’s digital consumer expects a cohesive, seamless experience across retail channels. Taking this a step further, one of the biggest opportunities retailers can pursue as a result of a digital store strategy...