Elana Anderson

About Elana Anderson

Elana Anderson is the Senior Vice President of Worldwide Marketing at Demandware. Prior to joining Demandware in 2013, Elana was the Vice President of Strategy and Product Management of IBM's Enterprise Marketing Management software group, having joined IBM in 2010 via the acquisition of Unica Corporation where she served as Vice President of Products. Before Unica, she served as Vice President and Research Director of the marketing practice at Forrester Research, Inc. where she directed its marketing practice while focusing her own research on customer marketing strategy, relationship marketing, interactive marketing, customer analytics, and marketing technology.

Apple Pay for the Web is Here

Apple Pay for the Web is Here

In June we told you that mobile commerce was about to take a huge leap forward. Today it has, with Apple Pay for the web, giving shoppers the ability  to make easy and secure payments in Safari on iPhone, iPad and Mac. Demandware, a Salesforce company, is building...