What Luxury Brands Can Learn From Lamborghini About Customer Engagement
Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.
Jessica aligns with the broader organization to develop and execute global content and social media strategy including product, partner and digital marketing, customer success and retail practice. Prior to Salesforce, Jessica led global content development for brands like Dove, adidas, HEAD, Porsche and Rolex.
Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.
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How do you shift to a customer-centric mindset? The 360 Perspectives blog series is designed to deliver the insights, information, guidance, and know-how you need to start (or continue) this journey.
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