Jeff Dearing

About Jeff Dearing

Jeff is a Principal Success Specialist at Salesforce Commerce Cloud. He has twenty years of experience in creative design and the technical aspects of website development. He is responsible for working with clients, partners and design agencies to ensure an enriched user experience based on industry best practices. He has helped launch sites for brands including Brooks Brothers, Lacoste, Uggs, Perry Ellis, L'Oreal, Land’s End, vineyard vines, The Limited, Converse, New Balance, Pier 1, and many more.

UX Best Practices: The Checkout Flow

UX Best Practices: The Checkout Flow

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process. Starting the checkout process...

UX Best Practice: The Product Detail Page

UX Best Practice: The Product Detail Page

The homepage is still the front door to a retailer’s online business, but shoppers are increasingly entering the site directly to a Product Detail Page (PDP) via social media or a marketing email. This raises the stakes enormously for the PDP, which is already one of...

How to Design a Better Homepage

How to Design a Better Homepage

There are few things more important to an online brand than a well-designed homepage. All at once, this front door to your business must be attractive, convey the essence of the brand, convey what actions a visitor should take and, of course, be simple to navigate....