Rob Garf

About Rob Garf

As VP of Industry Strategy and Insights for Salesforce Commerce Cloud, Rob Garf is no stranger to the industry and the challenges retailers face. As the former retail strategy leader for IBM Global Business Services and vice president of Retail Strategies Service at AMR Research, Rob's been on all sides of the business. He currently guides Commerce Cloud's retail and product strategy.

Retailers Ride the Prime Day Wave

Retailers Ride the Prime Day Wave

Over the next few days, shoppers across the US will eagerly await packages as a result of Prime Day, Amazon’s manufactured shopping holiday that ran for 36 hours from 3:00 PM EST on July 16 to July 17. We follow up our predictions from last week with the...

How Do You Define Headless Commerce?

How Do You Define Headless Commerce?

There’s been a lot of talk lately about headless commerce. Perhaps that shouldn’t be a big surprise given the increasing amount of brand engagement that occurs off of a brand’s physical or virtual property. But like any manufactured and generally accepted term, the...