Sue Chapman

About Sue Chapman

Sue Chapman is the director of the merchandising practice at Demandware. Her expertise spans a number of areas, including web site analysis, user experience, search optimization strategies, ecommerce business management training and merchandising best practices. Sue has worked with several notable multi-channel retailers in the US and UK, including Macy’s, Bloomingdale’s, Williams-Sonoma, Pottery Barn Group, JCPenney, L.L.Bean, Sears, OfficeMax, REI, Argos and Virgin Records, along with several e-tailers like NetShops and Overstock. She also previously worked for Mercado Software, Omniture and Adobe.

Get Holiday Ready: Lessons for Holiday 2015

By Sue Chapman Over the last few weeks, we’ve talked about specific elements of getting ready for the 2014 holiday season. Believe it or not, looking ahead to Holiday 2015 plays a big part in this year’s readiness, too. It might seem like a long way away right now,...