Lots of retail brands talk about taking a “mobile-first” approach to commerce, and it’s easy to see why; according to the latest Salesforce Shopping Index, mobile accounts for 60% of traffic and 41% of orders. Still, very few brands actually are mobile-first, because they’ve not taken the bold, foundational steps necessary to truly serve mobile consumers. PUMA is an outlier.

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Lots of retail brands talk about taking a “mobile-first” approach to commerce, and it’s easy to see why; according to the latest Salesforce Shopping Index, mobile accounts for 60% of traffic and 41% of orders. Still, very few brands actually are mobile-first, because they’ve not taken the bold, foundational steps necessary to truly serve mobile consumers. PUMA is an outlier.

read more