American Golf, Europe’s largest golf retailer, and Demandware, were recently announced as the winners of the “Retailer Technology Initiative of the Year” at the Collect+ Retail Week Enterprise Awards.
“By working with Demandware, we achieved in 3 months what would have taken up to a year…” -Pat Foley, Head of eCommerce at American Golf
The “Retailer Technology Initiative of the Year” award recognises a company that successfully pursued innovations in technology and multichannel retailing. And that is just what American Golf did.
With an aggressive international expansion strategy, American Golf partnered with Demandware to gain the flexibility and scalability needed to deliver a localised shopping experience to their customers across Europe. As a result of the partnership, American Golf successfully relaunched 7 ecommerce and mobile sites in Europe. Additionally, by leveraging the merchandising functionalities within Demandware Commerce, American Golf can launch new promotions within hours, introduce greater personalisation across all sites and offer customer-segmented limited time events.
Pat Foley, Head of eCommerce at American Golf reflects on the win: “By working with Demandware, we achieved in 3 months what would have taken up to a year, accelerating the expansion of our online offering. Being selected as the winner for the Retailer Technology Initiative of the Year Award at the Retail Week Enterprise Awards illustrates the expansion of ecommerce operations across multiple regions. We are now on the front foot in every area – from daily website management right through to international expansion – which empowers us to act with speed and agility and stay one step ahead of the competition.”
The Collect+ Retail Week Enterprise Awards recognise and celebrate fast-growing companies, and the people behind the success. With 11 categories, the awards cover a wide range of achievements across the retail landscape.
Check out the full case study on American Golf here.