We are thrilled to announce the 2016 Commerce Pacesetter Award winners, those retailers that leverage the power of technology to drive their business and create innovative, engaging, relevant, seamless shopping experiences for their customers.

The winners, who will present their stories live during a special session at our XChange Conference in early April, were selected in three categories: Fast Track, Sustained Growth and Innovation:                                                                 

The Fast Track Award Winner


  • Launched online stores for delivery into 17 countries in four months.
  • Successfully integrated ecommerce sites with existing UNIQLO IT infrastructure in partnership with arvato & Demandware.
  • Implemented click & collect in all UNIQLO stores in France and Germany.
  • Completed project on time prior to peak season and launch of designer collaboration lines, with early results exceeding targets and expectations.

The Sustained Growth Award Winner

Carter’s Inc.

  • Achieved annual double-digit ecommerce growth since launching on Demandware in 2010.
  • Established shared shopping cart across brands, driving conversion rate and average order value.
  • Launched mobile site in 2013 improving mobile conversion improved by 2X. Mobile now accounts for half of traffic.
  • Processed over 10,000 orders in a single hour on Black Friday 2015.

The Innovation Award Winner

Cole Haan

  • Monetized mobile traffic by implementing Apple Pay.
  • Launched “Shop the Look” capability on Instagram.
  • Pioneered Buyable Pins on Pinterest as an early adopter.
  • Recognized by L2 as a mobile leader in the fashion vertical.

See this video for highlights of last year’s Pacesetter Award winners.

The Commerce Pacesetter Awards program gives us a great opportunity to recognize our clients for their outstanding achievements. Our clients provide unique, innovative and global consumer experiences that are shaping how people shop.

The award winners will share their stories at the 2016 Demandware XChange Conference, taking place April 4-6, in Hollywood, Florida. During the event the winner of an additional award, the Community Choice Award, will be determined through a live interactive vote. The XChange Conference is a private event hosted annually by Demandware for its extended community.

We extend our hearty congratulations to this year’s Pacesetters.