When it comes to expansion into the Asia-Pacific region, there is no country in the region, or the world for that matter, that presents a bigger opportunity – or a more perplexing challenge – than China.
With a population of 1.3 billion, internet penetration of 44% and smartphone penetration approaching half of its massive online populace, it’s no wonder merchants the world over are eager to get into China. Forrester Research says that online retail spending by Chinese citizens is expected to grow 20% annually until 2019, when it should reach $1 trillion.
That’s the combined Gross Domestic Product of Sweden, Portugal and Ireland.
But China also presents unique challenges including:
- Higher penetration of mobile commerce
- Fundamentally different Chinese shopping behaviors and expectations
- The dominance of online marketplaces
These issues, and best practices to succeed in the unique China market, are addressed in a new Executive Report: Insights on Building eCommerce Strategies in Asia, by The Research Trust and Demandware.
The report covers, among other things:
- China’s digital commerce momentum, including mobile and social
- Building trust with authentic products and experiences
- China consumers’ emerging adoption of direct-to-consumer commerce
- The pros and cons of Tmall – Balancing sales volume and margins
Included in the report are best practices and insights from leading global retailers succeeding in the China market, gained from executive interviews. The country remains the prime target – the priority – for retail brands entering APAC, and this paper is an invaluable resource to guide them.