Earlier this week, Demandware hosted over 1,300 retailers, technology partners, analysts and employees as its annual XChange conference in Las Vegas. The crowd was extraordinarily engaged on social media, taking to Twitter throughout the conference to share learnings and observations and to spread the word about the great evening activities.

In fact the event hashtag, #XCHG15, generated over 1.3 million total impressions in about 72 hours. These twenty tweets provide some highlights: