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Salesforce Commerce Cloud

In 2016, we noted that some brands were adopting a mobile-first strategy to ecommerce, and we predicted that we were already on the path to being “mobile-only.” Has that come to pass? Not exactly. Our new report, Mobile Shopping Focus, shows that phones are closing the gap with computers, but still trail in share of orders. What’s really moving the needle in mobile commerce today?

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In 2016, we noted that some brands were adopting a mobile-first strategy to ecommerce, and we predicted that we were already on the path to being “mobile-only.” Has that come to pass? Not exactly. Our new report, Mobile Shopping Focus, shows that phones are closing the gap with computers, but still trail in share of orders. What’s really moving the needle in mobile commerce today?

read more