If there’s anything we’ve learned from years of gloomy retail headlines, it’s that shoppers are in complete control, and if brands don’t offer an exceptional experience that drives repeat visits and purchases, shoppers will find a brand that will. That said, the next major milestone in retail’s evolution will be brands’ expansion from unified commerce to a more holistic, unified consumer engagement strategy.

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With customers sending more data signals across more devices and touch points each day, it’s no wonder we all have one question top of mind – just how do we bring it all together? That’s the context for gathering thousands of leaders in marketing, commerce, and service all under one roof at the inaugural Salesforce Connections event this week in Chicago.

read more

If there’s anything we’ve learned from years of gloomy retail headlines, it’s that shoppers are in complete control, and if brands don’t offer an exceptional experience that drives repeat visits and purchases, shoppers will find a brand that will. That said, the next major milestone in retail’s evolution will be brands’ expansion from unified commerce to a more holistic, unified consumer engagement strategy.

read more

With customers sending more data signals across more devices and touch points each day, it’s no wonder we all have one question top of mind – just how do we bring it all together? That’s the context for gathering thousands of leaders in marketing, commerce, and service all under one roof at the inaugural Salesforce Connections event this week in Chicago.

read more