Over the next few days, shoppers across the US will eagerly await packages as a result of Prime Day, Amazon’s manufactured shopping holiday that ran for 36 hours from 3:00 PM EST on July 16 to July 17. We follow up our predictions from last week with the following analysis.

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The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.

read more

Over the next few days, shoppers across the US will eagerly await packages as a result of Prime Day, Amazon’s manufactured shopping holiday that ran for 36 hours from 3:00 PM EST on July 16 to July 17. We follow up our predictions from last week with the following analysis.

read more

The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.

read more