Omni-channel trends are blending the lines between online and offline sales. Retailers are organizing themselves accordingly, combining buying and merchandising into one function. At the same time, in-store associates will be compensated and incentivized based not only on financial metrics but also blended metrics including operational efficiency and customer statistics. This is the last in a series of five videos featuring Peter Sheldon, VP of eBusiness and Channel Strategy at Forrester Research, on the Top 5 Trends in Retail.
Part One: Content Drives Commerce, Not Just Engagement
Part Two: Retailers Still Struggle to Leverage Customer Data
Part Three: Is 2015 the Year Retailers Connect the Dots to Better Serve Customers?
Part Four: Stores Becoming Centers of Innovation for Fulfillment & Brand Experience