It’s hard to overstate how profoundly and rapidly commerce is changing. At Salesforce Commerce Cloud, formerly Demandware, we are working tirelessly to leverage leading-edge cloud technology and artificial intelligence, powered by Salesforce Einstein, to empower our customers to not only keep up with but surpass shoppers’ expectations.
We believe that these efforts have been recognized by Forrester, which has named Commerce Cloud a Leader in The Forrester Wave™: B2C Commerce Suites, Q1 2017.
It is abundantly clear that enterprise cloud solutions are transforming retail, empowering brands to do more, faster, than they ever thought possible. As Forrester notes, “Legacy commerce technology is becoming outdated and less effective, so the features that dictate which providers will lead the pack are improved capabilities to speed up time-to-market (TTM) and support analytics, experience management, and omni-channel.”
In its evaluation, Forrester noted that, “Salesforce Commerce Cloud continues to be a strong option for retailers looking for an established, highly-scalable SaaS solution with market-leading personalization and promotions commerce capabilities. Salesforce also shows compelling over-the-horizon potential in the realm of AI and data-driven decision-making with its Salesforce Einstein capabilities.”
Indeed, Product Recommendations powered by Commerce Cloud Einstein have already been implemented by more than 100 retailers on more than 350 sites.
According to Forrester, one customer observed that, “The integration of commerce into the Salesforce ecosystem of marketing, services, and sales is a potential unbeatable combination,” and that customers expressed a measure of optimism about the potential of “tight integrations of [Commerce cloud] with Salesforce’s Service and Marketing clouds.”
To be sure, the defining characteristic of a leading brand is one that puts customers at the center of everything they do. And this is a key area of focus for Salesforce – ensuring that retailers and brands have a single, unified view of their customers across commerce, marketing, sales and service.
We know that commerce is about far more than the transaction but support of the customer across their entire journey, regardless of device or channel.
“Organizations now expect their B2C commerce suites to support not just the .com storefront but also seamless omni-channel engagement across web, mobile, social, and in-store touchpoints,” Forrester writes. “Cloud-based, service-oriented architectures that implement commerce solutions in a more modern and modular fashion are now must-haves within commerce suites.”
We’ve got a lot of exciting enhancements planned for Commerce Cloud this year, including deeper insights powered by Commerce Cloud Einstein. I congratulate everyone at Commerce Cloud for their hard work in delivering the technologies and expertise that enable our customers to achieve incredible things.
Forrester summed it up best in its report by saying that, “Salesforce is a best fit for retailers looking for a strong, highly-scalable, cloud-based commerce platform.”