Mobile commerce is about to take a huge leap forward.
Apple announced at its Worldwide Developer’s Conference in San Francisco earlier today that Apple Pay will come to the web this fall, so shoppers can make easy and secure payments in Safari on iPhone, iPad and Mac. We’re at our XChange 2016 conference in Berlin this week sharing the exciting news that the Demandware Commerce Cloud will offer Apple Pay on the web.
As evidenced by our latest Shopping Index, phones are experiencing blistering growth in terms of baskets created and site visits, but growth in the rate of actual transactions has not kept pace. Why? One big reason – the checkout process is onerous, with too many steps required of mobile users who typically spend only “micro-moments” on a site.
Apple Pay on the web eliminates the barriers, making it exponentially easier for mobile shoppers to complete a purchase, and eliminating the need for those browsing on their Mac to type in billing and shipping information. The checkout process is now reduced to a single touch with Touch ID validation.
Apple Pay on the web will go live for consumers in the fall. Demandware will make the necessary code available to its merchants in August, giving you a head start on testing so you’re ready to offer Apple Pay on the web as soon as your customers can begin using it.
The benefits to both consumers and retailers are clear. With Apple Pay, shoppers are a single touch away from making a purchase vs. fumbling through multiple pages and struggling against tiny form fields on iPhone and iPad and entering info again and again on Mac.
And since consumers can transact without supplying their credit card information to retailers – Apple Pay uses fully tokenized payments – consumers keep their sensitive payment information where they want it: in their own hands.
For retailers, the integration of Apple Pay with the Demandware Commerce Cloud removes friction in the buying process, helping fill “micro moments” with an easy single touch purchase, and therefore improving transaction rates. And since retailers never receive consumer PCI data, they limit their exposure to data security breaches and hackers.
By building Apple Pay support directly into the Demandware Commerce Cloud, we enable our clients to quickly take advantage of its benefits – without requiring hours of development time. Merchants have the option of enabling the feature through simple configuration – literally “check-the-box.”
Our role is to help retailers extend commerce to wherever shoppers want to buy, and to make the process as easy as possible. We are excited about the new possibilities created with Apple Pay available on the Demandware platform.
Interested in offering Apple Pay on the web? Contact us at firstname.lastname@example.org