By Sue Chapman

It’s that time of year – time to start thinking about your strategy for a successful holiday shopping season. This typically means starting with a look at last year’s results to figure out what worked and what didn’t. This should give you a head start on some very effective merchandising strategies.

But one big factor that has a significant impact on your strategy is the consistent evolution of consumer demands. To no one’s surprise, consumer expectations have shifted again, so how can you deliver the type of shopping experience they expect while still driving toward your business goals?

In our upcoming webinar, we’ll highlight some best practices in the retail world that will help you formulate a creative and competitive digital merchandising strategy. Some of the topics we will address include:

  • Getting a head start on holiday SEO
  • Putting a new twist on gifting techniques
  • Giving loyal customers the VIP treatment
  • Engaging your email lists

Have questions you’d like me to address? Feel free to submit your questions here.