On average, 67% of online shopping carts are abandoned before the purchase is completed. The reasons vary, with some shoppers scared off by high shipping charges, getting lost in a confusing checkout process, or just saving items for later. How can retailers decipher the factors impacting cart abandonment and bring shoppers back?
Join Steve Sneath, Partner Relationships, and Kara Holthaus, Client Services, from Smarter Remarketer, along with Rick Kenney, Director of Strategic Initiatives, Retail Practice at Demandware, as they share best practices on going beyond basic cart abandonment and reengage with customers based on their site behavior.
What you will learn:
- Cart & checkout abandonment best practices
- How to determine abandonment causality
- How to customize messaging based on customer behavior
- Client campaign examples & results
Date: Wednesday, August 14, 2013
Time: 1:00 p.m. EDT
Register today: https://cc.readytalk.com/r/y7ikiwd7rbj8&eom