Rob Garf, Vice President of Industry Strategy
Unified commerce has become a reality and it continues to gain momentum in the board room every day. According to a new report released by the National Retail Federation (NRF) and Ecommerce Europe, 86% of surveyed retailers plan to implement a unified commerce platform over the next ten years to more effectively sell to connected consumers. It’s no surprise that the moment has arrived. While consumers demand fluid, personalized, and relevant interactions at every mobile, online and store touch point, retailers are hampered by legacy and complex technology.

To better understand unified commerce platform strategies, NRF and Ecommerce Europe partnered to survey nearly 300 retail business and technology executives in the US, Europe, and Australia. This groundbreaking report, Building the Business Case for a Unified Commerce Platform – Optimize the Consumer Experience, provides an assessment framework to chart your organization’s progress at various stages in the planning and implementation cycle. It also details expected benefits and organizational impact to justify this business and technical transformation and help guide strategic decisions.

The report dives into the following details regarding unified commerce platform strategies:

  • Top business strategies and technology investments to enable long-term growth
  • Anticipated benefits
  • Most significant organizational challenges and structural changes
  • Key metrics to measure business performance across channels
  • Journey toward a unified commerce platform and steps retailers should take next

Why should retailers care? The report shows that more than two-thirds of participants expect the move to a unified commerce platform to improve margin, brand value, and revenue by more than 10%. These growth expectations should have a direct and positive impact on the bottom line – and help justify the initiative and related budget.

Want to learn more? Download the report: Building the Business Case for a Unified Commerce Platform – Optimize the Consumer Experience