Dogeared made the bold decision to extend their global online jewelry business into brick and mortar stores and reinvent their customer approach to encompass all touchpoints. Dogeared wanted to make their transition to omni-channel as seamless as possible, so they turned to Commerce Cloud—with tremendous results! 

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Why Commerce Cloud?

A global accessories brand with over 2,500 retail partners worldwide, online retailer Dogeared is known for simple, sentimental jewelry and inspiring messages that speak directly to the customer. They wanted to build on this success by finding new ways to interact with customers directly—and new strategies that would keep customers coming back. Dogeared decided to expand their online presence into brick and mortar stores and reinvent their approach to encompass all touchpoints. 

Dogeared drew upon Commerce Cloud’s omni-channel expertise to both improve their online offering and help them transition into the store. Backed by Commerce Cloud technology and partnerships, Dogeared launched several successful digital initiatives, including a renewed content offering, and the ability to purchase products directly from magazine images and blog posts. Their transition to brick and mortar was seamless, and after only a year, Dogeared has already seen tremendous growth. 

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