Godiva Builds Sweet B2B Business
Godiva’s corporate clients often submit large, complex orders requiring extensive support. The 90-year old chocolatier decided to leverage the B2B ecommerce capabilities of the Commerce Cloud to manage these demands. The result? Seventy-eight dedicated microsites that provide a responsive, tailored shopping experience to corporate clients across multiple industries.
Why Commerce Cloud?
In order to be successful, B2B ecommerce requires a unique set of capabilities layered on top of the merchandising, marketing and management foundation of B2C commerce.
In addition to powerful, innovative B2C capabilities, Commerce Cloud includes support for essential B2B requirements: price books per account, restricted login access and permission controls, and complex checkout options. Commerce Cloud also provides support for a B2B customer-centric user experience, including large order sizes, batch uploads, restricted item availability, and ability for sales representatives to take orders on behalf of a business client.
says Erica D’Aloia, Ecommerce Manager at Godiva.
“The automation allows our account managers to manage and generate more corporate accounts,”