Why Commerce Cloud?

In order to be successful, B2B ecommerce requires a unique set of capabilities layered on top of the merchandising, marketing and management foundation of B2C commerce.

In addition to powerful, innovative B2C capabilities, Commerce Cloud includes support for essential B2B requirements: price books per account, restricted login access and permission controls, and complex checkout options. Commerce Cloud also provides support for a B2B customer-centric user experience, including large order sizes, batch uploads, restricted item availability, and ability for sales representatives to take orders on behalf of a business client.

“The automation allows our account managers to manage and generate more corporate accounts,”

says Erica D’Aloia, Ecommerce Manager at Godiva.
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