Seeking to deliver a more relevant, personalized experience to its shoppers, Icebreaker adopts Commerce Cloud Einstein, a fully-integrated artificial intelligence engine that creates personalized product recommendations for both known and anonymous shoppers at multiple points in their journey.
Why Commerce Cloud?
In an A/B test against their existing predictive recommendation engine, Icebreaker found that its shoppers clicked on Commerce Cloud Einstein’s Product Recommendations 40% more often, leading to 28% more revenue from recommended products and an 11% overall increase in average order value. By adopting Commerce Cloud Einstein, Icebreaker also eliminated integration and implementation costs, boosted cross-selling and upselling opportunities, and personalized the customer experience even further.
Brian Hoven, Global Head of eCommerce, Icebreaker
“If you’re not using this, you’re missing out on quite an opportunity.”