An edgy leader in the beauty industry, NYX Cosmetics nurtures a massive fan base through social media, user-generated content, in-store innovations, and an easy-to-use, innovative website. Powered by Commerce Cloud and partners, NYX is able to put the customer at the center of everything they do.
Why Commerce Cloud?
Not only has Commerce Cloud helped place NYX at the leading edge of user-generated content (UGC) and influencer marketing, the brand has also mastered in-store digital technology that leverages that same user content, creating a seamless shopping experience across channels.
When it comes the complexity of purchasing cosmetics online, NYX has also cracked the code. Using Commerce Cloud’s ecommerce capabilities, NYX has greatly simplified the purchase process by integrating media, customer imagery, and granular filters for fast, easy searches.
Bernice Merlini, eCommerce Marketing Manager, NYX Cosmetics
“If you’re shopping online you can’t try products on, so we need to get as close to a true in-store experience as possible with user-generated content."