By switching to Salesforce Commerce Cloud, PetSmart is now able to embrace digital innovation, vastly improve speed to market, and blaze new trails with powerful, personalized customer experiences. After a seamless implementation that Beth McCormick (VP Commerce and Customer Engagement Technology) calls “the smoothest technology implementation that I’ve had in my career,” PetSmart saw immediate success with its biggest Black Friday, Cyber Monday, and Thanksgiving ever—and only one month after launch.
Why Commerce Cloud?
PetSmart’s relationship with Salesforce began with a shared vision of unified commerce, and its desire to shift from siloed customer views to 360-degree insights that put customers first. PetSmart also needed the flexibility to innovate faster and more easily than its previous platform allowed. In addition, they sought a solution that could handle the volume and scalability of peak events like Black Friday, without the usual headaches. And Salesforce Commerce Cloud delivered! With the power of our unified cloud-based solution, PetSmart was able to replatform its entire website only weeks before the holiday shopping season—including the adoption of all-new capabilities that, until now, had been out of reach. After a impressively smooth implementation, PetSmart saw immediate success with its biggest Black Friday, Cyber Monday, and Thanksgiving to date.
Most importantly, Salesforce Commerce Cloud has given PetSmart the freedom to easily adopt innovative capabilities that empower connections with customers in a very personal way. Not only can they implement new features as fast as they can conceive them, PetSmart can also finally deliver 1-to-1 personalized experiences that drive customer loyalty and create a true sense of family.
Beth McCormick. , VP Commerce and Customer Engagement Technology, PetSmart
“Salesforce enables us to connect with our customers authentically. To help them in every step of their pets life. To see that growth and to see how much we are empowered to actually deliver against our business strategies. That’s very freeing.”